Building in the open — early access opening soon
Your own store.
Your own network.
No middlemen.
MyVikreta gives Indian MSMEs a real online storefront — and direct, native access to the ONDC network, so your shop shows up on Paytm, PhonePe, and every other buyer app in the country. No commission cuts. No platform lock-in.
/// no spam — one email when we open the doors
✓ You're on the list. We'll write to you the day we open access.
01
§ What you get
A storefront that's actually yours — built for how Indian merchants sell.
Every merchant on MyVikreta gets a dedicated, fully customisable storefront — not a templated listing buried inside someone else's marketplace. Built on the same multi-tenant architecture that powers serious commerce platforms, scaled down to a price small businesses can actually afford.
YOUR STOREFRONT
A store with your name on it
Your own subdomain or custom domain, your own branding, your own design — not a profile page on a platform that looks like everyone else's.
ONDC NATIVE
Sell on the open network
List once, and your products become discoverable across every ONDC buyer app — Paytm, PhonePe Pincode, and the growing network beyond it.
PAYMENTS, BUILT IN
UPI and cards, sorted
Indian payment gateways wired in from day one. Money reaches your account without you touching a single API.
WHATSAPP-FIRST
Run your shop where you live
Order alerts, customer questions, and stock warnings — delivered straight to WhatsApp. No new app to learn.
02
§ The ONDC advantage
One listing. Every app. No gatekeeper.
ONDC is India's open commerce network — built on the same idea as UPI, but for buying and selling. List your products with MyVikreta, and they become visible to buyers across the network, not locked inside one app's walls.
Discoverable across ONDC-enabled buyer apps nationwide
Paytm
PhonePe Pincode
Magicpin
+ more
The usual marketplace
- Commission on every single sale
- Your shop looks like everyone else's
- The platform owns your customer
- Rules and fees can change without notice
MyVikreta + ONDC
- Flat monthly pricing, no surprise cuts
- A storefront designed around your brand
- Your customer data stays with you
- An open network, not a single company's app
03
§ Built for
Every kind of small business, one platform.
MyVikreta isn't built for a single category. Whether you sell products, run a service, or take orders for food — the same platform, the same network access, the same simple pricing.
Retail & D2C
Food & Beverage
Beauty & Personal Care
Local Services
Handicrafts & Artisans
Apparel & Accessories
04
§ Where we are
Built in the open, with real merchants from day one.
We're not promising a finished product on day one — we're building this with a handful of early merchants already live, and ONDC integration in active development.
PHASE 1
Storefront platform — live with early merchants across multiple categories.
PHASE 2
ONDC seller integration — in progress, bringing network-wide discovery to every merchant.
PHASE 3
Public early access — opening to new merchants on a founding-member plan.